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Reasons to be Fussy

  • Natural Ingredients

  • Actually Works

  • Planet Friendly

  • Easy Peasy

How it works

  • 1

    Choose your case

    Which eye-popping colour are you?

  • 2

    Pick your scent

    Choose your favourite refill scents

  • 3

    One-time Purchase or Subscribe

    Choose the plan that suits your pits

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The UK's Highest Rated Natural Deodorant

Trustpilot

Smell good
Do good
Feel good

    With plastic-saving refills and products that are designed to be refilled again and again. Smelling good and doing good has never been so easy.

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    Smell us instore

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    Backed by science
    Made by nature

    Our probiotic formulations are full of premium natural ingredients that care for your skin as well as the planet. 

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    Shop Bestsmellers

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    Top Seller
    Coconut Milk Starter Pack
    £15.00
    £15.00

    1 case, 1 refill - tropical
    Top Seller
    Wilderness Starter Pack
    £15.00
    £15.00

    1 case, 1 refills - fresh
    Lavender Fields Starter Pack
    £15.00
    £15.00

    1 case, 1 refill - herby
    Top Seller
    Cloud Nine Starter Pack
    £15.00
    £15.00

    1 case, 1 refill - fresh
    Parma Violets Starter Pack
    £15.00
    £15.00

    1 case, 1 refill
    Top Seller
    Tropic Tonic Starter Pack
    £15.00
    £15.00

    1 case, 1 refill - lime
    Wide Eyed Starter Pack
    £15.00
    £15.00

    1 case, 1 refill - citrus
    Dragons' Den
    Sun Drunk Dragons' Den Starter Pack
    £15.00
    £15.00

    1 case, 1 refill - tropical
    Save 25%
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    Build your own deodorant starter pack